Campaigns & Forms
Learn how to create, customize, target, and manage Alia campaigns and forms, including embedded forms, subscription upsells, and other onsite experiences.
By Rob and 3 others4 authors44 articles
Campaign types
Explore the campaign types Alia offers and pick the right one for your goal.
- What is the Subscription Upsell campaign type?When a shopper adds a selected product to their cart as a one-time purchase, Subscription Upsell shows a popup inviting them to subscribe instead. In early testing, this campaign type…
- What is a campaign type?When you create a campaign in Alia, you'll choose a campaign type based on how you want the experience to appear and what you want it to accomplish.
- What is an Embedded Form campaign type?The Embedded Form campaign type lets you place an Alia form directly within your page, such as in your footer or on a product page, instead of showing it as…
Building and designing popups
Create popups in the editor and customize their layout, text, and styling.
- Adding new popupsThis guide covers the main ways to create new popups, sale popups, gamified steps, and translated versions from an existing popup, plus a few things to double-check along the way.
- Editing Your Current PopupImages and texts are two of the easiest ways to make your popup feel on-brand. This guide walks you through swapping and adding images, editing your copy, and troubleshooting the…
- Editing Your Popup BackgroundCustomize the look and feel of your popup by changing the background color or adding an image for both mobile and desktop views.
- How can I adjust the size of a logo in a popup in Alia?Learn how to easily adjust the size of your logo in an Alia popup to ensure it fits your brand’s design and looks great across all devices.
- How to Change Button Colors in AliaLearn how to easily customize the background and text colors of buttons within your Alia popups and forms to match your brand and improve your calls to action.
- Using text variables in AliaDisplay dynamic content in text elements
- How to Insert a Countdown TimerIncrease conversion rates and create urgency by adding a countdown timer to your Alia popups.
- Creating and Reusing Components in the Alia EditorSave time by turning any element into a reusable component you can use across popups.
- How to Use Masks and Clipping PathsThis guide explains how to use masks and clipping paths to crop elements in your popup design.
- Responsiveness for Different ScreensThis guide covers the basics of building a responsive design so your popup looks good across different screen sizes.
- Turning a Non-Fullscreen Popup into a Fullscreen Popup on DesktopBoost your signup rates by maximizing your popup's visibility on desktop devices.
- Creating a Non-Fullscreen Desktop PopupThis article will help you learn how to transform a fullscreen desktop popup into a centered, compact, non-fullscreen layout.
- Turning a Non-Fullscreen Popup into a Fullscreen Popup on MobileBoost your signup rates by maximizing your popup's visibility on Mobile devices.
- Creating a Non-Fullscreen mobile PopupThis article will help you learn how to transform a fullscreen mobile popup into a centered, compact, non-fullscreen layout.
- Reuse Fonts Loaded On Your SiteImprove performance by reusing fonts that are already loaded on your site.
- How to Use The Basic Prism ElementChange content on your popup based on targeting conditions.
- Using Mini Quiz answers to customize your popupUse quiz answers to customize what customers see next — different messaging, images, or redirect pages, all based on their responses.
- Hiding The Floating Button On Select Pages Using PrismUse Prism conditions to control which pages show the floating button on your storefront.
- Adjusting the Floating Button Position on Specific Pages Using PrismUse Prism to show the floating button in a different position depending on the page a visitor is on.
- How to Add and Manage Steps in Your Alia PopupLearn how to effectively create, organize, and delete individual steps for email, SMS, Mini quiz and more within your Alia popup campaigns to enhance user experience and conversions.
- How to Preview and Test Your Alia PopupsEnsure your Alia popups look and function perfectly across all devices and scenarios before going live.
Gamified popups
Set up spin-to-win wheels, scratch cards, and other interactive steps that boost engagement.
- How to create a Spin-To-Win popupIncrease engagement and conversion rates by adding an interactive gamified experience to your Alia popups.
- How to create a Scratch-Off popupBoost engagement and conversion rates by adding an interactive scratch-off element to your Alia campaigns.
- How to create a Plinko popupTurn your opt-in into a quick drop-the-ball game where every bucket can hold its own reward.
- How to create a Pick a Card popupIncrease engagement and conversion rates by adding an interactive matching game to your Alia popups.
- How to Randomize Mini Quiz OptionsRandomize mini-quiz options to avoid biases in visitor's selection.
- Setting Up Tap-To-ContactHow to set up Alia's unique Tap-To-Contact feature!
Rewards and discounts
Choose the offers your popups give out and control how discount codes are created and delivered.
- How to Set Up Rewards and Discounts in AliaIn this guide, you’ll learn about the different types of rewards you can offer through Alia and how to configure their settings effectively.
- How to Apply Discounts to Specific Products or CollectionsA comprehensive guide to applying popup discounts to specific products or collections.
Targeting and triggers
Decide who sees your popups and when, from page rules to exit intent.
- How to Add a Scroll Depth Trigger to Your Alia PopupLearn how to configure a scroll depth trigger for your Alia popups to engage visitors at optimal points in their browsing experience.
- How to Set or Adjust the Time Delay for Your Alia PopupLearn how to configure the time delay for your popups in Alia, controlling exactly when they appear to your visitors.
- Setting Up Exit Intent Triggers In Your PopupShow a popup when visitors are about to leave your site, on its own or alongside your main popup.
- How to Hide Popups on Certain PagesControl where your campaigns appear by excluding specific page paths using targeting rules.
- How To Hide Popups When a Side Cart Or Mobile Menu Is OpenThis article shows how to temporarily hide your popups while side cart, drawer menu, or mobile navigation overlay elements are visible.
- How to Prevent Popups from Showing to Existing SubscribersUse proper targeting rules to effectively prevent the popup from showing to existing subscribers as much as possible
- How to Target Popups by Traffic Source (UTM Parameters)Learn how to configure Alia popups to display only for specific traffic sources and track their individual performance using UTM parameters.
- Setting Up Popups for Specific Markets Or CountriesLearn how to precisely target your Alia popups to visitors from particular countries and markets, ensuring your campaigns are localized and relevant.
- Targeting Users by Properties in Static PrismsRoute buttons, swap content, and personalize your popup based on a visitor's mini quiz answer, with no custom code.
- SMS-Only Popup Setup GuideHow to set up your targeting and logic to accurately target users who have already subscribed to email, but not SMS for maximum performance.
Managing campaigns
Publish, pause, duplicate, and organize your campaigns as you grow.