BFCM rewards brands that prepare early. Everything you need to build and launch your BFCM popups lives here: guides, workshops, and support from our team. New resources land throughout the season.
If you are on the Advanced Managed Growth or Strategic Managed Growth plans, your deadline to submit assisted design requests is November 6th.
If you're on a plan other than Advanced Managed Growth or Strategic Managed Growth, you'll build your BFCM popup yourself this year, with Alia's guidance and resources supporting you.
What every merchant has access to:
Getting started with Lia: Our popup AI editor.
20+ professionally designed holiday popup templates
The redesigned popup editor
Live BFCM workshops covering popup creation, scheduling, best practices, and Q&A (See Workshop dates below)
Step-by-step implementation guides and Help Center resources
Popup scheduling in your own time zone
Live support Monday through Friday, 8am to 6pm ET
* Additional Weekend chat support on November 21, 22, 28, and 29
💡Tip: Building your own popup? Earlier is easier. The sooner it is ready, the more time you have to refine it before traffic climbs.
Start with a template:
You don't have to build your BFCM popup from scratch. Choose from more than 20 holiday templates, then customize the design and copy to match your brand.
To choose a template:
Log in to Alia and go to the Campaigns section.
Click Create, give your campaign a name, then click into it to open the popup builder.
In the builder, scroll to the bottom of the template library and select a BFCM template. Our BFCM templates are designed according to best practices for high conversion and are fully customizable.
Click Next to start editing.
Customize with the redesigned editor
The redesigned Alia editor makes building and updating your popup feel effortless, with drag-and-drop editing, inline text, auto-imported brand kits, and a cleaner toolbar.
💡Tip: Want to customize your popup without digging through settings? Check out: Getting started with Lia, Alia's built-in AI assistant. Tell Lia what you want to change, such as colors, borders, icons, layout, and it handles the rest with no CSS required. You can go from idea to live in a single sitting.
Learn with us, live
Every other week, our team hosts live workshops where we build BFCM popups together, share what works, and answer your questions in real time. Come to one or follow the whole series. You'll leave each session with a clearer plan and steps you can use right away.
Workshop dates
Signups are now open!
Schedule subject to change.
Webinar 1: September 9 - Watch the Recording
Webinar 3: October 12 - Watch the Recording
Webinar 4: October 27
Go deeper with guides and best practices
The Help Center has step-by-step guides, holiday best practices, and full product documentation covering setup, scheduling, targeting, and testing. Start with these:
Mastering BFCM Popups: Popup Examples for Explosive Growth
We are here to help
You are never building alone. Reach us any time:
Start a chat in the app or the Help Center
Email [email protected]
Managed Growth plans and above get a dedicated Slack channel with a Customer Success Manager
Support hours: Monday through Friday, 8am to 6pm ET. Extended BFCM weekend coverage on November 21, 22, 28, and 29.
Prefer we build your BFCM popup for you? That comes with our Advanced and Strategic plans. See what fits your business in our Scope of Support guide.
A little preparation now makes for a calm, confident BFCM. Start today, and this will be your best season yet.