These 5 popups from well-known brands each show one tactic you can use for Black Friday and Cyber Monday (BFCM). Each section explains the tactic and how to try it in Alia. For a full plan covering before, during, and after the sale, see BFCM popup strategies: Black Friday and Cyber Monday best practices.
đ Note: These examples show popups brands ran during a past BFCM season. Their current popups may look different, but each tactic still works and you can try it in Alia.
Test your creative before the sale
Milk Bar's popup uses bold imagery that matches the rest of its store, so it grabs attention without feeling out of place. Going into BFCM, you should already know which visuals turn visitors into signups. Test your creative now, so you can swap in any offer later and trust that the popup still converts. See Setting Up A/B Tests in Alia.
đĄ Tip: Want a Black Friday version of the popup you already have? Ask Lia, Alia's built-in AI assistant, "Make this popup Black Friday themed," then fine-tune the result in the popup editor. Watch Lia turn a popup into a Black Friday popup, or see Getting started with Lia.
Ask a question to tailor your offer
Tushy asks visitors how many bathrooms they have, then shows an offer that fits their household. Going into BFCM, this lets them segment shoppers and match the deal to what each household needs.
You can adapt the same idea to your store. For example:
How often do you use electrolytes?
How many people are you shopping for?
How often do you travel?
How much do you want to spend on a gift today?
Test different questions, along with the email offers that follow them, to see which brings in the most revenue.
Offer something other than a discount
Not every popup needs a discount. If your margins or brand goals don't suit a discount, try a giveaway, a gift with purchase, or exclusive community access instead. See How to set up rewards and discounts in Alia.
If you do run a discount, make it memorable. Graza offered a percentage off, which stands out next to the usual round numbers.
Brand your game popup
Caden Lane adds its own branding to a classic spin-to-win popup, so the game feels like part of the store instead of a generic add-on. Test a game popup against a standard signup popup, along with your discount and copy, to find the right balance of engagement and conversion.
Add urgency with a countdown timer
Topicals uses a countdown timer to push visitors to sign up before the offer ends. The timer stays visible as visitors move through each step of the popup, which helps reduce drop-off. To add one, see How to Insert a Countdown Timer.
Put it all together
The strongest BFCM popups combine these tactics. Before the sale:
Test your creative to know which visuals convert best.
Test your questions to segment visitors and personalize offers.
Test your offers to grow profit, not only signups.
Test your popup types, such as game, non-discount, and standard popups.
Add urgency with a countdown timer or a limited-time offer.
Have Alia build your BFCM popup
On the Advanced Managed Growth and Strategic Managed Growth plans, our team builds your BFCM popup for you. Submit your request by November 6. For what each plan includes, see Alia's Scope of Support.
Not on a managed plan? Every merchant can use our holiday templates, Lia, live workshops, and support chat. See Your BFCM Resource Center.
Still have questions?
Start a chat from inside the Alia app, or use the chat in our Help Center.