When you create a campaign in Alia, you choose one of three campaign types: Standard, Embedded Form, or Subscription Upsell. The type you choose determines what the popups in that campaign can do.

Learn more: What is a campaign type?

Every popup you create in this campaign type is automatically placed within your page, so there's no need to set this up for each one individually. You can still customize each popup as usual, including its design, targeting, and suppression rules. Embedded Forms collect email and SMS signups the same way as standard Alia popups, with the same bot protection. The only difference is where they appear.

2. From there, create and design your popup as usual.

3. Once your popup is ready, you'll use its embed snippet to tell your website

where the form should appear. You'll find the snippet under the Embed tab in

the popup editor's right panel.

For most Shopify themes, the easiest way to add your Alia form is with a Custom Liquid section.

From your Shopify admin:

Your Alia embed snippet will look similar to this:

Your campaign ID will be different. Think of this snippet as a placeholder: wherever you place the snippet is where Alia will display the embedded form.

To display your form near the bottom of your storefront:

You can use the same process elsewhere on your storefront.

2. Add a Custom Liquid section where you'd like the form to display.

If you only want the embedded form to appear on a specific page, make sure you are editing or creating the appropriate template for that page.

Depending on your Shopify theme and the size of your Alia form, you may find that the form sits too close to another section or overlaps the content above or below it. If this happens, adjust the padding in the Alia popup editor until you are satisfied with the result.

If your website already contains an element where you'd like the form to appear, you can also use a custom selector instead of the standard embed container.

For example:

or:

When you use a custom selector, Alia mounts the form inside the matching element on your website.

The Preview button in the popup editor shows how your form looks and behaves. However, it opens your form on a blank page, so it can’t show you how the form fits into your storefront. To see your form in place on your own site before it goes live, add a preview key to the page’s URL.

This is especially useful if you’re replacing a form that’s already on your site and want to check the new one before taking the old one down.

Note: Your form only appears when the page is opened with the preview parameter. Visitors to your store won’t see it until you publish your campaign.]

If you’d rather not add anything to your live pages yet, you can preview your new form in one of these ways:

Note: If you use a custom selector that targets your current form’s location, your new form will mount in that spot for all visitors once published. Make sure you remove or unpublish your old form at the same time.

Embedded Forms can still use Alia's targeting and suppression options.

For example, you can suppress an embedded form for visitors arriving from a particular traffic source using UTM parameters, just as you can with a standard popup. For more information, see Targeting Popups by Traffic Source (UTM Parameters).

Embedded Forms don't record traditional popup views in the same way as overlay popups. Because an embedded form is part of the page itself, its view count will generally track more closely with page views. Keep this difference in mind when comparing an embedded form's performance with a standard overlay popup.

The most common cause is a targeting or suppression rule. Embedded Forms follow the same rules as your other Alia popups, so if your campaign is set to show only to new visitors, you won't see it on your own store if you've visited before. To check, open your store in a private or incognito browser window, or temporarily adjust the rule in your campaign settings.

If the form still isn't appearing, check the following:

They can. Embedded Forms and overlay popups are separate campaigns, and each follows its own targeting and suppression rules. If both campaigns' rules match a visitor, that visitor may see both. In some cases, an embedded form in the footer can sit alongside a welcome popup without feeling repetitive.

If you'd rather visitors see only one at a time, use targeting and suppression rules to control where each appears. For example, you could exclude your overlay popup from pages where your embedded form appears.

Yes. You can place multiple embedded forms on the same page, such as one within a product description and another in your footer. To do this, add a separate Custom Liquid section for each form, paste in the embed snippet, and move each section to where you'd like the form to appear.

After a visitor signs up, your embedded form shows its reward screen, welcoming them and confirming they're subscribed. When they return to your store, they'll continue to see this reward screen instead of the signup form, so existing subscribers aren't asked to sign up again. You can customize the reward screen's message and button in the Alia popup editor to make the returning-visitor experience feel intentional, such as linking to a bestselling collection.

Visitors who return on a different device or browser and have cleared their cookies may see the signup form again.

No. A campaign’s type is set when you create it and can’t be changed later. To show the same form as a popup, create a new Popup campaign and rebuild or copy your design into it. You can then show it with the usual popup triggers, or open it with the Alia SDK, for example, from a button click.